In an increasingly complex world, brands need to work hard to reach their consumers. There are multiple online channels which have a growing influence on how consumers access product information, buy products and also post reviews. And most of these channels are difficult for the brand to influence.
With that in mind, many consumer goods, pharmaceutical, healthcare and other brands have been exploring digital solutions to create a connection between physical products and the digital world. By reaching out directly to the end customers, brand owners can build trust across their portfolio, including proof of provenance, authenticity, etc. whilst providing in-depth details about the product that is not only informative but also important. For example, the counter indications and usage for pharmaceuticals.
In most cases, there is a lot of complex information that the customer or user requires, which leads to using small font sizes on a label, or a paper form. Even then, this can only include a limited amount of information. Linking a product to interactive, dynamic, localised data that can be accessed by smartphones, or other devices, will significantly improve both customer satisfaction and outcomes.
There are many other benefits of adding unique identities to everyday objects for supply chain optimisation, including inventory reduction, counterfeit detection and grey market prevention. Even helping recycling companies to identify materials as they arrive at their facilities. With the addition of sensing capabilities in the future, this will also enable the condition of goods to be monitored across the entire product lifecycle.
And finally, technology is the ideal medium to engage customers with brands, adding incentives, loyalty programmes, social media channels, and gamification. As the technology-born generations grow up and smartphones with NFC become ubiquitous, then PragmatIC’s FlexICs are the ideal solution to add connectivity to everyday objects.