Gillian Ewers, VP Marketing at PragmatIC looks at reinventing packaging as a fully interactive customer engagement tool.
- The Times
Tipping point: It’s early days for Scott White, but he has a big vision — helping to level the playing field with the technology giants
- OPE journal
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.
- Packaging Europe
Whether at home, work or during our leisure activities, we are seeing an increasing amount of technology penetrate our lives. A few years ago, it looked like NFC technology was on the verge of revolutionising the packaging industry and making that ‘smart’
- Labels and Labeling
Scott White, CEO at PragmatIC, predicts the year ahead for smart packaging featuring NFC and RFID technology