Scott White, CEO at PragmatIC, predicts the year ahead for smart packaging featuring NFC and RFID technology
- Flexible Packaging
Imagine a future where technology makes it possible to verify the shelf life of your favorite products, donate to charity by tapping your smartphone on the sleeve around a bottle of water or access recipe videos and full nutritional analysis from a pouch
- Electronic Specifier
A smart beer label is not necessarily one that tells you when you have had enough, but one that can use push marketing to prompt drinkers to collect money off vouchers, via a smart label.