Cheers! Flexible electronics smartens up packaging

Cheers! Flexible electronics smartens up packaging

A smart beer label is not necessarily one that tells you when you have had enough, but one that can use push marketing to prompt drinkers to collect money off vouchers, via a smart label.

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California expo wowed by Cambridge electronics revolutionary

California expo wowed by Cambridge electronics revolutionary

Cambridge UK flexible electronics trailblazer PragmatIC is going down a storm in Santa Clara for its role in revolutionising a key aspect of the Internet of Things.

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The NFC revolution is nearly here

The NFC revolution is nearly here

A few years ago, you would struggle to find a packaging publication that didn’t mention something about NFC in smart packaging and how it was going to change the world

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Glimpsing the horizon at drinktec

Glimpsing the horizon at drinktec

drinktec, the world's leading beverage technology fair, brought glimpses of the next technological advances in packaging.

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What happened to the promise of NFC in smart packaging?

What happened to the promise of NFC in smart packaging?

Gillian Ewers, VP Marketing PragmatIC, believes we're not far from a price revolution in NFC and widespread adoption of this technology.

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