A smart beer label is not necessarily one that tells you when you have had enough, but one that can use push marketing to prompt drinkers to collect money off vouchers, via a smart label.
- Business Weekly
Cambridge UK flexible electronics trailblazer PragmatIC is going down a storm in Santa Clara for its role in revolutionising a key aspect of the Internet of Things.
- Labels & Labeling
Gillian Ewers, VP Marketing PragmatIC, believes we're not far from a price revolution in NFC and widespread adoption of this technology.