Get smart
Gillian Ewers, VP Marketing at PragmatIC looks at reinventing packaging as a fully interactive customer engagement tool.
PragmatIC at LOPEC: Electronics reinvented for trillions of things
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.
The coming year in packaging: Predictions for 2018
Whether at home, work or during our leisure activities, we are seeing an increasing amount of technology penetrate our lives. A few years ago, it looked like NFC technology was on the verge of revolutionising the packaging industry and making that ‘smart’
What does 2018 hold for NFC and RFID enabled smart packaging?
Scott White, CEO at PragmatIC, predicts the year ahead for smart packaging featuring NFC and RFID technology